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Playa Verde

Executive Summary

January 2010

Green City Financials 
This confidential summary has been prepared for those wishing to
establish a business relationship with Playa Verde, LLC, Inc.
By accepting a copy of this document, the recipient agrees not to 
reproduce it in whole or in part, not to use it for any other purpose, 
and not to disclose any of its contents to third parties without written 
permission of Playa Verde, LLC. This document is a summary and not a 
prospectus for the purposes of a securities offering. It is furnished 
for information purposes only. No representation or warranty is made by 
Playa Verde, LLC, or any other entity as to the accuracy or completeness 
of such information, and nothing contained in the summary is, or shall be, 
relied on as a promise or representation to the future.


Company Description


Playa Verde’s mission is to operate a successful community based eco-destination resort.

Plays Verde has contacted Jose Antonio Quesada a successful ecological developer. The company Arqueco International Ltda has been doing projects since 1970 and has successfully created many large scale development projects. We recognize that the environment includes not just the geographic surroundings, but also the people that live there.


Our main building will hold the crux of our commercial enterprises.


Reception area and Coordinating - Center for all activities. Here will be the hotel and commerce building, the dining areas for all, kitchens, educational rooms, an adequate open convention center, multiple use rooms, gymnasiums, health bars, swimming pools, whirlpool baths, massage therapies, the Holistic Health Center, sports and tennis courts, boutique store, entertainment, and any other necessary businesses. Throughout the Resorts grounds will be casitas scattered amongst medicinal plant gardens, walking paths, and flower and vegetable gardens. Relaxing outdoor cabanas and public spaces will be a great place to hang out in the rain. Beach geared businesses will be located outdoors not far from the beach, this area may be converted for nighttime dining and events. Our designs will be conforming in a hacienda style architecture. Another commercial building will be near the casitas and will have a centralized open courtyard.


The “Holistic Health Center ” This 10,000 sq. ft. center will include specialists in most of the different fields of Natural Medicine such as: Iridology, Naturopathy, Homeopathy, Acupuncture (all phases), Chiropractic, Reflexology, Aromatherapy, Ayurveda, Massage (all styles), Kirlian Diagnosis, Natural Nutritionists, Neural Therapy, Magneto-therapy, Reiki, Chelation, and more. The center will also offer check-ups including blood sample read-outs by doctors and holistic practices.


Aside from the different therapies, there will also be ongoing classes and groups of Yoga, Tai Chi, dance, Feng Shui, nutrition, massage therapies, meditations, physical fitness programs, self-improvement, sustainable development, spiritual workshops, permaculture, seminars, dances, shows, detoxification and colonic cleansing, etc, and many others that may fit in.


Outdoor recreation

Playa Verde is an adventure themed eco-resort. Outdoor activities include: Trekking, hiking, camping, desert beaches, canyon & mountain climbing, glass boats, parachuting, spelunking, rappelling, mountain biking, hang-gliders, delta wings, ultra-lights, hot air balloons, sport fishing, bird watching, horseback riding. Nature tours such as: ornithology, archeology, geology, and more.


Dolphin Center - therapeutic swimming program with dolphins, diving for your own pearl program, snorkeling , panga excursions, scuba diving, wind surfing and sailing (all sizes), kayaking, aquatic tours, underwater in electric submarines, whale, fin backs, pilots, orcas, and sea lion watching, island camping, sport fishing (catch and release program), and any others that may fit in.


The resort will also feature a harbor for incoming and outgoing boats and an underwater program.


Playa Verde will be a well planned and integrated community - planned ecologically and dedicated to “Healthy Living Concepts”. It will be an all-inclusive Adventure Resort that will offer a multiple variety of activities on land, water and air. It will have a “Holistic Health Center ” where people can be treated, cured, or simply cleaned out . It will feature all natural health foods and drinks versus junk food and beverages.

Playa Verde is located in an ideal part of Baja. Combining this with the corporate structure we plan to employ, which will help stimulate local economies, Playa Verde is sure to be a success. We employ the principles of “Give and you shall receive”. We want Playa Verde to be a home for all who have the ambition to venture to our shores.

We believe this will promote good relations and a faithful following that will virally bring interested parties to our eco-resort.


This is not a "new" innovation. Successful eco-resorts have flourished world-wide. In 1976 Maho Bay opened up in the north side of St. John in the U.S. Virgin Islands. To this day Maho Bay has a family of faithful guests who frequently return to stay at the resort yearly. Over 20 other resorts and Eco-Resorts thrive in Baja to this day as travelers continue to flood the area.


Other Factors:


  • Our already established relations with the local government

  • The potential workforce we will have that can exchange services for land privileges

  • Our management team has been specifically planned out to cover all areas that we will be encountering during the formation of this eco-resort

  • Our financial strategies and Timed phases

  • We are only leveraging ¼ of the properties total value which gives added risk reduction

  • Playa Verde’s reputation and vision 20 years in the making

  • Our beautiful location

  • The fact that we are in possession of the surrounding lands which will only go up in value

  • The fact that we are off the grid saves us overhead throughout the projects future

  • We are approaching this project with 3 original phases and a clear exit strategy for added risk reduction

  • We will have a large top management team of extremely talented individuals dedicated to the projects success each with their own team of helpers

  • We will be using top technologies from around the world and well thought out strategies

  • We will be using AAC for our buildings.



AAC Attributes

  • AAC is lightweight, about a fifth the weight of concrete (it will float on water).

  • AAC can be engineered for earthquake and tornado regions and in hurricane-prone areas where it can withstand severe wind loads from storms.

  • AAC works a lot like wood. It can be cut, drilled, shaped, and sanded with hand or power tools. Electric chases are easily sawn or routed in. A variety of fasteners are available to meet pull and shear requirements.

  • AAC is non-combustible with a UL fire rating of 4 hours for a 4-inch, non-load bearing wall. Also, when exposed to fire, AAC gives off no toxic gases. Given the current concern over wild fires in the South West, AAC can be an important choice for the building shell of a home.

  • AAC has unique thermal properties because of its cellular structure. It combines high heat loss resistance for a masonry material with excellent thermal inertia, resulting in an overall 'mass enhanced R-value'. AAC is renowned for its energy efficiency and gentle thermal motion in hot or cold climates, especially in areas that experience large day-night temperature swings.

  • AAC has exceptional sound absorbing characteristics. Because the material has a porous structure containing 60-70% air, it performs as an acoustic insulator to reduce sound transmission. 

  • AAC is impervious to termites and boring insects and will not rot or decay.

  • AAC provides a vapor permeable, breathable wall system.

  • The manufacturing of AAC materials is a pollution-free process that makes the best use of a minimum amount of energy and natural resources, resulting in a premier green building material.

La Paz has recently become an ideal place for retirement. Along with its marinas, a new set of developments are emerging due to its relative closeness to the USA (2 hours flight from Los Angeles), the mild weather, the services the city offers, and the relative peace found in this small city.

With the downturn in the world economy, Ecotourism has remained even steadier than other tourism.

Ecotourism has become one of the fastest-growing sectors of the tourism industry, growing annually by 10-15% worldwide (Miller, 2007).


Playa Verde will be developed with the latest state of the art technologies in solar and wind energy and water purification systems so that all energy and water production is generated within. With the latest self sustaining organic gardening systems available, in order to grow all of our own foods (or most at least).

It will be as environmentally clean as possible without pollution to air, land, or sea. The land features will be integrated into the urban guidelines with respectful restrictions relative to sizes and styles. The resort will also have state of the art ecological septic, natural ventilation, and building technologies and design. Playa Verde will also take advantage of the roof space as a garden and leisure center while creating an aesthetically beautiful resort. We plan to set ourselves aside from other resorts who claim to be green with a reusable packaging and amenities system, “strictly green businesses” policy, and a crowd targeted towards conscious capitalists. Aside from the Eco -Tourist Adventure Hotel/Motel with the Holistic Health Center, the workers residential areas will be built at the same time as all other facilities.


It should be noted that though Playa Verde will be earning profits, this will not be the only factor driving decision making. Playa Verde will consider the effect on the environment, or social effects, before making decisions.


Management team


Project Puerto Iturbe is an LLC in the city of La Paz. Playa Verdes organizational structure will be as follows:


Playa Verde Trust 70% owner

Bajardin Community Trust 30% owner



Our core team and their skills are listed below:


Mr. James Pasmore is an entrepreneur. He has developed the following skills:


  • Business development

  • Financial planning

  • Internet marketing

  • Website building

  • Launched several businesses including Pasmore Investments and Prosperity Canyon LLC.

  • Able to manage and schedule multiple employees

  • Profit generation through property investment

  • Multiple diverse business contacts

  • Business plan writing

  • Fluent Spanish and English

  • Land development

  • General contracting



Mr. Pasmore is an avid business leader he has consulted many businesses in the following areas:


  • Developed business structures

  • Developed marketing plan

  • Communication systems

  • Research and development plan

  • Financial planning

  • Marketing strategy

  • Investing strategies

  • Development of community structures

  • Motivational speaking


Mr. Pasmore has the experience and knowledge to develop Playa Verde into a leader in the Eco-Tourism Industry.



Dr. Mohsen Hourmanesh


SUMMARY:

Architectural design, solar architecture and engineering, passive energy system design and analysis, research, planning, programming, database and modeling, dynamic heat transfer in building, electrical and electronic engineering, project management, construction management, medical and health facilities, Bio-Gas plant, anaerobic digestion, environmental protection programs, indoor air quality, architectural hygiene, sustainable city strategy, housing rehabilitation programs, HERS, EEM, TQM, and…design and construction of passive solar greenhouses and anaerobic digesters for farms, healing architecture, alternative health research, urban farming,

Bio-Gas, anaerobic digestion, bio-geometry, Phiometry and Phiologics of optimum health, healing architecture, alternative health research, naturopathic health research, nutropathic health research, naturopathic architecture, nutropathic architecture, the role of pH in bio magnetic and electrical pulse research, radisthesia, enesthisia, synesthesia, the importance of symbiotic relationship in soil and plants on optimum health.


COMPUTER LITERACY:


Auto Cad, 3D Modeling, MS Project Management, MS Access, MS Excel, MS Word, MS Power Point, Adobe Illustrator, Aldus Photo Styler, MS Publisher, Page Maker, Quick Books, and GIS.


ACADEMIC BACKGROUND:

B.S. Electrical Engineering.

Major Field: Passive RLC Filters.

Minor Field: Mathematics.

Utah State University, 1968-1972.


Master of Architecture.

Major Field: Passive Solar Architecture.

Minor Field: Indoor Air Quality, Health and Architectural Hygiene

Thesis topic: Passive Solar Walls.

College of Architecture, University of Texas at Austin, 1974-1977.

Doctor of Environmental Design.

Major Field: Passive Solar Architecture.

Minor Field: Indoor Air Quality, Alternative Health Modalities and Architectural Hygiene

Dissertation topic: Natural Energy Sources and Passive Energy Systems in Architecture.

College of Architecture, Texas A&M University, 1977-1979.


Dr. MOHSEN HOURMANESH is a well versed business leader and teacher. He has worked with and assisted with the development of many businesses in the following areas:


Avicennian health philosophy, neurotransactivities of optimum health, pain and allergy as the self diagnosis of the regulatory function of the body, sustainable economic conversion, sustainable city strategy, engineering, construction management and inspections, residential / commercial energy programs, Sick Building Syndrome, Architectural Hygiene, Conversion of Municipal Solid Waste (MSW) to methane, photovoltaic charging station for municipal applications, Demand Side Management (DMS), program development for HERS, CHEERS, and EEM for San Jose, environmental planning, indoor air quality program, environmental programming, CFC Program, ambient air quality program, Alternative Fuel Vehicles, developing and preparing grant proposal for Alternative Fuel Vehicle to BAAQMD (total of $3.2M), conversion of San Jose's fleet to Compressed Natural Gas (CNG), development of environmental ordinances, assisting several other major as well as small cities to establish and implement a CFC and alternative fuel vehicles (AFV) program, design and development of databases and models for water use, ETO, rainfall, waste water flow, municipal water, and ULFT, RLC passive system architecture, high frequency filters



Ramon Iturbe Henderson



Jim Burghorn is an entrepreneur. He has developed the following skills:


  • Site planning

  • Business planning

  • Fund raising

  • Venture capital

  • Investor relations

  • Able to manage and schedule multiple employees

  • Business development

  • Stock market trading

  • Paralegal


Computer skills:


Word, Excel, Powerpoint,


Jim Burghorn is a well versed project coordinator and has the experience in the following:


  • Investments in real estate

  • negotiating joint venture agreements

  • Investor and manager in a project to develop a destination resort and spa at Warm Mineral Springs in Sarasota County; 80 acres zoned for mixed use (270 residential units and 120,000 square feet of commercial)

  • evaluated investment candidates (mostly high tech)

  • headhunting

  • turnarounds

  • mergers and acquisitions

  • investment approach for public companies


Jim Burghorn also was a key component with Communication Machinery Corporation (CMC), high-speed, local area networking. Jim took this company from a start-up to $24.0M in annual sales in six years. Rockwell International was sold in 1988 for $40.0M.


Jim Burghorn will be a key strategist in the development and funding stages of this project. With the knowledge on how to structure large deals in a corporate setting, Jim will help this team to achieve our goals in a minimal time.


Together, our team will build Playa Verde into a world wide eco destination that will operate efficiently and at full capacity.



Location


Playa Verde will be located on the Bay of La Paz in Baja California Sur, Mexico. The property faces towards the Gulf of Cortez or California. The property consists of 1,700 hectares (around 4,000 acres) with 3 miles of beachfront facing the Bay of La Paz.


Some attractions of the area:

According to the WWF, the Gulf of California hosts 34 species of marine mammals, nearly 900 species of fishes, five species of marine turtles, 4 839 species of marine macro-invertebrates and 626 forms of macro algae. The Gulf is also home to about 530 bird species and serves as a stopover for birds migrating between North and South America.

California Gray Whales also use the area in their migratory travels. Swimming roughly 9,656 kilometers from the Bering Sea beginning in mid-October, they arrive at the warm lagoons of Baja California in December and January. The whales give birth to their young and remain in the lagoons until between February and May when the calves are strong enough to travel. There are three major whale breeding grounds in Baja: Laguna Ojo de Liebre, Laguna de San Ignacio and Bahia Magdalena.

La Paz (Spanish for "The Peace") is the capital city of the Mexican state of Baja California Sur and an important regional commercial center. The city had a 2005 census population of 189,176 persons, but its metropolitan population reaches roughly 200,000 persons because of surrounding towns like el Centenario, el Zacatal and San Pedro. Its surrounding municipality, which is the fourth-largest municipality in Mexico in geographical size, reported a population of 219,596 persons living on a land area of 20,275 km2 (7,828 sq mi).


Economy

La Paz's population has greatly increased from the 2000 census and now stands at approximately a quarter of a million people. This growth is largely because the city enjoys one of the highest standards of living and quality of life in Mexico, with average wages in the range of $27 USD per day, whereas minimum wages in the country overall stand at closer to $4.25 USD per day. Many of the poorer southern Mexican States' workers often have to work for half of that. For this reason, many migrate to La Paz, and other areas in Baja California Sur, to enjoy a better life without leaving the country and still be able to remit portions of their incomes to their families in their home states.



Investment Highlights and Marketing


Mexico is ranked tenth worldwide for highest volume of tourism.

In 2008, there were over 922 million international tourist arrivals, with a growth of 1.9% as compared to 2007. International tourism receipts grew to US $944 billion (euro 642 billion) in 2008, corresponding to an increase in real terms of 1.8% on 2007. When the export value of international passenger transport receipts is accounted for, total receipts in 2008 reached a record of US $1.1 trillion, or over US $3 billion a day.

Wealthy people have always traveled to distant parts of the world to see great buildings, works of art, learn new languages, experience new cultures, and to taste different cuisines.


An influx of 5 million people comes to Baja every year. (This doesn’t include caravans and cars that don’t rent hotels). Last year, Baja trumped this trend with 8 million. (That’s 

125,000 people a week). As most of these people are flying into Cabo San Lucas, we plan to draw from the areas crowd and advertising.
Baja is also listed in the top 5 developing countries in world.


Our marketing will focus on these audiences:

Lohas consumers, those who offer CEU’s to licensed professionals who serve the Lohas market, those who market retreats, conferences, seminars to Lohas consumers, seminar leaders, conscious capitalists (including famous actors/actresses),travel agents and others who sell vacation, eco-tour and eco-adventure packages to Lohas consumers.


An example of some of the clientele we are looking for follows and we will be contacting them first:

Richard Register, Paul hawken, John Mackey, Julia butterfly, Marlee Ginter, Maria Cherkasova, Rachel Carson, Carter Oosterhouse, Hayden Christensen, John Abraham, Corey Wills.

We can specifically target many, many more world leaders and environmentalists. The easiest to get a hold of are the actors through the screen actors guild.


Some of our target sustainable minded celebrities are:


Alec Baldwin, Leonardo DiCaprio, Cameron Diaz, Alicia Silverstone, Anglina Jolie & Brad Pitt, David Duchovny, Josh Harnett, Justin Timberlake, Martin Sheen, Penelope Cruz, Forest Whittaker, Nicole Kidman, Kirsten Dunst, Ryan Gosling, Gwyneth Paltrow, Al and Tipper Gore, Melissa Etheridge, Davis Guggenheim and Elisabeth Shue, Larry and Laurie David, Lawrence Bender, Scott Z. Burns, Lesley Chilcott, Dan Millman, Ralph Nader, David Cobb, Richard Gere, and Shea Gunther to name a few.

Once we get a few who fully back our project we will ask them to come for a filmed seminar or sponsor our project. (and of course invite their friends!)


Actors directly related to The Secret:


Rusty G. Parrish, John Assaraf, Dr. Rev. Michael Beckwith, Dr. John Demartini, Bob Proctor, Jack Canfield, James Arthur Ray, "Dr." Joe Vitale, Lisa Nichols, Marie Diamond, and Dr. John Gray, Esther Hicks and Jerry Hicks, Mike Dooley, Bob Doyle, David Schirmer, and Marci Shimoff, Lee Brower, Hale Dwoskin, Cathy Goodman, Morris E. Goodman, Dr. John Hagelin, Bill Harris, Dr. Ben Johnson, Loral Langemeier, Denis Waitley, Neale Donald Walsch, and Dr. Fred Alan Wolf, and Rhonda Byrne (the producer).

Once we get some of these folks we may advertise to some of their best media contacts such as: Oprah Winfrey, Ellen DeGeneres, and Larry King.

The Secret is reportedly being discussed in "e-mails, in chat rooms, around office cubicles, on blind dates". It is recognized as having a broad and varied impact on culture and is likened to a "Hollywood phenomenon". — New York Post

As part of developing the Green Community surrounding, we plan to hold special world events such as:


  1. Conduct an International Contest for the Best Eco - Tourist Architectural Design (Worldwide through Internet) and all self sustainable systems, with potential ecological growth, and through the contest also find the most adequate systems available worldwide for all basic needs.

  2. Start a worldwide advertising and promotions campaign.



Lifestyles of Health and Sustainability (LOHAS)describes an estimated $209 billion U.S. marketplace for goods and services focused on health, the environment, social justice, personal development and sustainable living.

The consumers attracted to this market represent a sizable group in this country. Approximately 19% percent of the adults in the U.S., or 41 million people are currently considered Lohas consumers. This is based on surveys of the U.S. adult population estimated at 215 million.



Financial Needs and Use of Proceeds


Playa Verde has already invested 20 years and over $2,000,000 dollars into creating this dream.

Playa Verde is looking to aquire $41,000,000 from a private investor offering 35% of profits of the resort to the investor in return for full funding. We are also able to acquire traditional funding backed by the land at a low interest rate.




The company is offering a payback of 35% of profits at projects end to the investor. Our payback period is estimated to be between 3 and 6 years.

Investing in a growing industry such as the Eco-Resort Industry is a great opportunity to come in on the ground floor of a start-up company that growth is imminent.

There will be more projects to follow.